Advanced Manufacturing
Kathleen Eisel
Advanced manufacturing is the combination of innovative solutions with the right cutting edge technology used in a way that increases the speed, quality, flexibility and safety of manufacturing processes while providing and improving upon customer-centric products. This is a term that we will be hearing more about in the months to come. It’s not a new concept but it is certainly the future of manufacturing worldwide. While it is a natural progression for manufacturers that are working on lean implementations, six sigma projects and innovation cycles, it is a leap that many US manufacturers have not been able to invest the dollars, time or enlightened thinking to embrace. This somewhat slow start in the US will be jumpstarted by the COVID-19 pandemic. As we reevaluate all the manufacturing that has been offshored, many industries will be bringing home critical components and products to the US for manufacture. For those products, and others already made here in the US, advanced manufacturing is undoubtedly the way to stay profitable in a challenging sector. There are at least three important components for embracing advanced manufacturing: innovative solutions, technology and customer-centric relationships. The right combination of these three factors, that allows for their natural synergy in your particular industry and application, is what leads to success. Let’s start with the customer-centric relationships as this will play into the other two areas, and we all know that the customer should always come first! Customer-centric implies individual, interactive relationships with key customers that lead to solutions to their actual, well understood, and mutually defined problems. This involves understanding not just their immediate needs but understanding and anticipating what those needs might look like in the future. Understanding and anticipating those needs will lead us into the idea of innovative solutions.
Next, innovative solutions come from innovative organizations and individuals. While there are many qualities needed to be a successful at innovation – tantamount is having a robust, clearly defined, and documented innovation process that fuels a well-managed innovation pipeline. A fast and efficient process that involves qualities such as aggressive R&D, rapid prototyping, and fail fast-fail cheap methodologies that involves customers is necessary. And of course, advanced manufacturing involves technology! Understanding that technology will be needed during the innovation, solutioning and development phase of products as well as during the actual production is critical to success. But not just any technology, just the right technology! The technology choices are dazzling today, from artificial intelligence, automation, robotics to technologies such as 3D printing and nanotechnology. Companies that try to skip the customer and innovative solutioning aspects of advanced manufacturing may choose the wrong technology. They may make products that don’t solve a customer’s problem, or they may choose technology that will not grow into their and their customers future needs. We look forward to manufacturing growing and becoming stronger in the US post pandemic. Advanced manufacturing will be essential to the profitability and widespread success of these endeavors.